Job Description

We are looking for a highly organized and detail-oriented Marketing Coordinator to oversee event logistics, email marketing execution, and lead management. This role ensures that tradeshows, conferences, and marketing initiatives are executed efficiently, allowing Business Development to focus on engaging prospects and driving growth.

Responsibilities

• Plan and execute all event logistics for tradeshows, conferences, and industry events, including vendor coordination, contract negotiation, booth setup, materials shipping, and post-event follow-up.
• Serve as the primary liaison with event organizers and third-party vendors, ensuring smooth execution and alignment with business goals.
• Execute and manage email marketing campaigns, including list segmentation, scheduling, deployment, and reporting for both event-related and broader marketing initiatives (e.g., lead nurturing, newsletters, promotional emails).
• Track and analyze event and campaign performance, maintaining KPI dashboards and reporting on lead generation, engagement, and revenue impact.
• Upload, triage, and manage leads post-event, ensuring accurate CRM/MAP data entry and proper segmentation for BD follow-up.
• Work closely with BD and marketing teams to ensure seamless event execution, lead follow-up, and continuous process improvement.
• Stay on top of event marketing best practices and bring fresh, innovative ideas to enhance our presence at industry events.

Qualifications

• Must be located in the Boston area.
• Proven hands-on experience in event logistics, email marketing execution, and lead management.
• Having working experience in startups/small organizations is strongly preferred
• Adaptable, proactive, and comfortable at managing multiple responsibilities in a fast-paced, high-priority environment
• Experience with Salesforce and HubSpot for lead management a plus.
• Basic graphic design experience (Adobe Creative Suite, Canva, or similar) is helpful but not required.
• Life sciences events organization experience is a big plus.

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