Job Description

JOB SUMMARY:

The Ecommerce Merchandising Specialist is responsible for optimizing product presentation and catalog management to positively impact sales performance across all digital channels for C3 Industries and High Profile Cannabis Shops. This data-driven job focuses on maximizing conversion rates, average order value, and customer experience through strategic product positioning, inventory presentation optimization, and performance analysis. The ideal candidate combines merchandising expertise with strong analytical skills to drive revenue growth in our highly regulated cannabis e-commerce environment.

JOB DUTIES:

Product Catalog & Merchandising Strategy

• Support and execute merchandising strategies based on sales data, inventory levels, seasonal trends, and customer behavior analytics.
• Support and maintain product categorization, taxonomy, and navigation structures for the customer. Optimizing user experience and product discoverability.
• Recommend and optimize product page elements including titles, descriptions, images, pricing, and cross-sell/upsell recommendations using A/B testing methodologies.
• Coordinate product launches with promotional campaigns, ensuring setup across all digital touchpoints with emphasis on conversion optimization.
• Design and optimize category page layouts, filters, and sorting options to enhance user experience and product discovery.
• Implement personalization strategies based on customer segmentation, purchase history, and browsing behavior.
• Optimize mobile commerce experience with focus on touch-friendly navigation and streamlined checkout processes.
• Collaborate with customer service team to address product-related customer feedback and improve digital experience.

Data Analysis & Performance Optimization

• Analyze product performance metrics including conversion rates, click-through rates, add-to- cart rates, and revenue per visit to identify optimization opportunities.
• Monitor and report on key ecommerce KPIs such as average order value, units per transaction and product page bounce rates, and abandon cart rates.
• Conduct regular competitive analysis of product positioning, presentation, and promotional tactics across cannabis retail landscape.
• Track and optimize product search functionality, including search result relevance, zero-result queries, and search-to-purchase conversion rates.
• Collaborate with analytics team to develop custom dashboards and automated reporting for merchandising performance.

Inventory & Pricing Management

• Partner with Buying and Planning and Marketing team to implement dynamic pricing strategies and promotional structures to maximize revenue while maintaining competitive positioning.
• Coordinate with the Buying Planning team on new product introductions, ensuring launches and product highlights where applicable.

Content & Asset Management

• Consult on product content creation and optimization, including product descriptions, specifications, compliance information, and SEO-friendly copy.
• Audit and manage digital asset workflow for product photography, videos, and graphic elements across all platforms.
• Ensure compliance with cannabis advertising regulations while maximizing product appeal and conversion potential.
• Coordinate with creative team on promotional banners, category pages, and seasonal merchandising displays.

SUPERVISORY RESPONSIBLITIES:

None

JOB REQUIREMENTS:

• Bachelor's degree in Marketing, Business, Merchandising, or related field
• 3+ years of ecommerce merchandising experience with demonstrated success in conversion rate optimization.
• Strong analytical skills with proficiency in Google Analytics, Excel, BI Data Visualizations
• Understanding of SEO principles as they relate to product pages and category optimization.
• Knowledge of A/B testing methodologies and conversion rate optimization best practices
• Experience with ecommerce analytics tools such as Google Analytics 4, heat mapping software, and conversion tracking
• Excellent communication skills for cross-functional collaboration and reporting

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