Job Description

About Us  

Grown Brilliance is a rapidly expanding fine jewelry retailer operating a best-in-class ecommerce website as well as state-of-the-art brick-and-mortar stores with a focus on diamond jewelry. Our mission is to help consumers celebrate their most important moments in life by delivering affordable luxury through an innovative and frictionless shopping experience. Grown Brilliance has quickly become the largest specialty lab grown diamond retailer in the country, expanding its footprint with new physical stores and international e-commerce capabilities. 

Job Description  

We are looking for a Digital Marketing Strategist to execute and optimize paid social and SEM campaigns on Meta, Google, Pinterest, TikTok, and more. In this role, you’ll primarily be hands-on, with a focus on building campaigns and analyzing performance to improve results. The ideal candidate is highly detail-oriented and organized, with a desire to learn and meaningfully contribute to strategy. This role is an opportunity to make a significant impact at a growing company. Join us and be part of something extraordinary. This is an in-person role that requires you to be in the office five days a week.

Key Responsibilities  

• Build and optimize campaigns across digital marketing platforms, including Meta, Google, Pinterest, TikTok, and more
• Analyze ad and campaign performance
• Set up and run tests, including creative, copy, audience, and A/B tests
• Report on results, share reports with management
• Evaluate & test new opportunities
• Stay updated on industry developments and algorithm changes 
• Contribute to larger growth marketing strategy
• Collaborate with wider marketing and creative teams to ensure cohesive 360 marketing strategy

Mandatory Skills & Experience  

• 1+ years of hands-on experience in Meta Ads Manager at an agency or DTC brand
• Familiarity with Google, Pinterest, and TikTok advertising platforms preferred 
• Understanding of different campaign types, ad types, and bidding strategies across platforms
• Ability to set up & analyze tests; creating actionable insights & takeaways
• Proficiency in Microsoft Office, including Excel (Pivot tables, VLookups)
• Bachelor's degree in digital marketing, Business, or related field
• Desire for constant testing, improvement, and growth 
• Willingness to get in the weeds while keeping the big picture in mind
• Strong multitasking abilities while maintaining quality 
• Excellent organization and communication skills 

Benefits  

• Competitive salary (salary range $70-$90k)
• Medical insurance 
• Dental insurance 
• Vision insurance 
• 401(k) 
• Paid time off

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