Job Description
The Content Producer leads storytelling and content initiatives that connect The Potter’s House community to its mission and values. This role drives production strategy for podcasts, video projects, social media, and multi-channel content, ensuring dynamic and engaging storytelling that resonates with diverse audiences. By creating compelling, snackable content, this role increases engagement, deepens community connections, and amplifies The Potter’s House’s digital presence.
Key Responsibilities :
Storytelling & Narrative Development :
- Oversee storytelling projects that highlight the lives, experiences, and impact of The Potter’s House community.
- Develop compelling, shareable concepts for podcasts, social media, and video content that align with organizational themes.
- Create community spotlights to showcase members, volunteers, and ministries in an engaging, digestible format.
- Adapt long-form content into short-form, engaging clips optimized for social media (Instagram Reels, TikTok, YouTube Shorts, etc.).
Content Strategy & Planning :
- Build a cohesive strategy for content with the creative and channels team across social media, podcasts, video projects, devotionals, and print materials.
- Plan and execute real-time and evergreen content strategies to increase reach and engagement.
- Strategize campaigns for key initiatives, events, and services, ensuring social-first storytelling that encourages audience participation.
- Develop a calendar for high-impact, platform-specific content to drive engagement across Facebook, Instagram, YouTube, TikTok, and other relevant channels.
Social & Snackable Content production :
- Lead the creation of high-quality, bite-sized video content for social media, ensuring it aligns with platform trends and best practices.
- Capture and repurpose key moments from events, sermons, and community activities into shareable clips, GIFs, memes, and reels.
- Utilize social listening tools to identify trending topics and integrate them into content production.
- Write compelling, concise copy tailored for social media captions, blog posts, and on-screen text in videos.
Audience Engagement :
- Conduct audience research with the creative and channels team to understand content preferences and optimize strategies accordingly.
- Develop interactive and participatory content, such as polls, challenges, and Q&A sessions, to foster engagement.
- Cultivate relationships with community influencers and brand ambassadors to expand reach and authenticity.
- Develop educational resources, such as devotionals and guides, to provide spiritual growth opportunities.
Collaboration & Oversight :
- Reporting to the Creative Director/Head of Creative Partner with creative teams to ensure content is visually and narratively impactful.
- Oversee video narratives working with the TV team for use across social media, live events, and digital platforms.
- Manage freelance contributors, videographers, and editors to maintain a consistent brand voice and aesthetic.
Performance Analysis & Optimization :
- Use tools like HubSpot, Google Analytics, and native platform insights to measure engagement and optimize content strategies.
- Track social media trends and analytics to continuously refine content and improve audience reach with the channels team.
- Assist in implementing SEO and video optimization best practices to maximize discoverability and engagement.
Required Skills :
- Expertise in storytelling, podcast production, and community-focused content creation.
- Strong social media acumen with experience creating viral, shareable content across platforms.
- Proficiency in video editing software (Adobe Premiere, CapCut, or similar) and graphic design tools (Canva, Adobe Suite, etc.).
- Experience in digital marketing, SEO, and audience engagement strategies.
- Strong collaboration and project management abilities using tools like Asana and HubSpot.
Preferred Qualifications :
- Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
- 5+ years of experience in content strategy with a focus on social media, storytelling, and audience engagement.
- Proven ability to execute multi-channel campaigns that drive measurable results.
- Experience working with faith-based or mission-driven organizations is a plus.
Benefits: - 401(k)
- 401(k) matching
- Dental/Vision insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Tuition reimbursement
Schedule: - 8-hour shift
- Monday to Friday (Events and Conference)
Job Tags
Full time, Freelance, Flexible hours, Shift work, Monday to Friday,