Job Description

Brand Marketing Manager

We are working with a rapidly growing SaaS company that provides innovative tools to support independent property owners and managers. This company is seeking a skilled and strategic Brand Marketing Manager to lead their efforts in shaping brand identity, driving audience engagement, and expanding market reach.

Role Overview: We are looking for an experienced and creative Brand Marketing Manager to oversee content development, brand storytelling, and marketing initiatives. This role requires a leader who can manage a dynamic team, develop compelling campaigns, and create content that resonates with target audiences. The ideal candidate has a proven track record in brand growth, content marketing, and audience engagement within the tech or consumer SaaS space.

As the Brand Marketing Manager, you will lead branding efforts, develop engaging multimedia content, and build strategic partnerships to increase awareness. Your work will play a key role in positioning the company as a trusted resource for independent property owners nationwide.

Key Responsibilities:

• Manage and mentor a team of marketing specialists to execute impactful brand initiatives.
• Develop and implement strategies for earned media and organic brand awareness.
• Serve as a key advocate for the company’s brand values and ensure consistency across all channels.
• Plan and oversee networking events, speaking engagements, and brand partnerships.
• Identify and cultivate collaborations with content creators and industry influencers.
• Lead social media efforts to increase engagement and brand recognition among property owners.
• Build and maintain an active online community across multiple digital platforms.
• Coordinate creative resources, including designers, video producers, and contractors, to produce high-quality marketing assets.
• Leverage data and analytics to refine content distribution strategies and reach target audiences effectively.

Qualifications & Skills:

• 4+ years of experience in content marketing and brand strategy.
• 4+ years of experience in creative leadership and campaign execution.
• 2+ years of experience managing and developing a team of marketers.
• Strong written and verbal communication skills, with the ability to craft compelling brand narratives.
• Experience working in B2C SaaS or digital marketing roles.
• Expertise in managing content calendars and coordinating multi-channel marketing efforts.
• Proficiency in content creation, editing, and storytelling.
• Analytical mindset with the ability to interpret marketing data and adjust strategies accordingly.

Bonus Points:

• Experience in the real estate, rental management, or proptech industry.
• Strong public speaking skills and on-camera presence.
• First-hand experience as a property manager or independent landlord.

Position Details:

• Full-time role with a competitive salary based on experience.
• Hybrid or remote work options available.
• Reports to the Director of Marketing.

Benefits & Perks:

• Comprehensive health, dental, and vision insurance.
• Paid time off, holidays, and parental leave.
• 401(k) with company matching.
• Professional development and career growth opportunities.
• Collaborative and innovative team culture.

If you’re a brand marketing leader who thrives in a fast-paced, mission-driven environment, we’d love to hear from you!

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