Job Description

We are seeking an innovative and results-driven Brand Director to lead our brand strategy and marketing in order to grow company profitability. This role involves managing brand positioning, strategic planning and execution of digital platforms and marketing campaigns, and analyzing consumer insights to strengthen our market presence.

Key Responsibilities:

Brand Strategy & Management

• Develop and implement comprehensive brand strategies that align with company objectives.
• Ensure brand consistency across all marketing and communication materials.
• Conduct competitor and market analysis to identify growth opportunities.

Marketing & Campaign Execution

• Plan and execute brand campaigns across digital, print, and social media platforms.
• Collaborate with sales teams to develop compelling brand messaging.
• Manage relationships with external agencies, designers, and media partners.

Consumer Insights & Market Research

• Analyze customer trends, feedback, and engagement to refine brand positioning.
• Monitor key performance indicators (KPIs) to evaluate brand success.
• Conduct market research and stay updated on industry trends and consumer behavior.

Budgeting & Performance Analysis

• Manage brand budgets, ensuring cost-effectiveness and ROI-driven marketing strategies.
• Track brand performance metrics and present insights to senior leadership.

Qualifications & Skills:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• Experience: 3-5 years of experience in brand management, public relations, marketing, or a related field.
• Skills:
• Strong understanding of branding principles, consumer behavior, and market trends.
• Proficiency in digital marketing, social media, and advertising strategies.
• Excellent project management, analytical, and problem-solving skills.
• Strong communication and interpersonal abilities.
• Experience with marketing tools such as Google Analytics, CRM platforms, and content management systems.
• Strong oral and written communication skills
• Cheerful, upbeat disposition with a proactive attitude.
• Experience with Google Workspace, Canva,

Why Join Us?

We help people buy, sell, and invest in residential real estate. We promise to treat our clients like family and make sure they have a 5-Star experience. We are a in the top 0.5% of agents in Nashville and looking to grow. At the Helton Real Estate Group, you'll join a sales environment that prioritizes relationships and results.

• We choose gratitude.
• We take ownership.
• We work as at team.
• We have each others back.
• We get better every day
• We have fun along the way

If you're a strategic thinker with a passion for brand building, we’d love to hear from you! Apply now and be part of our exciting journey.

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